Why Web

A Guide to Why Your Company Should be on the Web

This article is about why you should be on the Web.  I'm not going to talk about the resources that are out there for you to surf.  What I want to discuss is the benefits of setting up your own Web site...your presence on the Web.

Not everybody is on the Web.  But it's growing so dramatically that they soon will be.  I just produced the new directory for a club I belong to.  In the last couple of years, we've added a field for email addresses.  Out of 196 non-technical people, 75 of them have email addresses.  That is a 150% increase over the previous year.  I'm guessing that by next year, at least 80% of our membership will be on the Internet, at least at work. 

And if your customers are not quite there yet, there is always access at the library, Kinkos, etc.  I spoke at a user group a year or so ago, and this shabby, dirty-faced guy, wearing every piece of clothing he owned, came in and sat down.  I was expecting some disruption from him, but he was very quiet.  At the end, I passed around a questionnaire, and he filled it out, and included his Hotmail email account!  Let's face it.  If homeless people have access to the Web...

Are YOU ready for the Internet?  Because if it isn't here yet, it isn't going to be long.

This report is going to cover five broad areas:

  • A brief discussion of the Web itself
  • The evolution of a typical Web site
  • The fundamental benefits of the Web
  • Some specific examples of the Web's capability
  • Some things to watch out for
One of the things that I'm not going to do in this report is delve too deeply into the "gotchas" of getting on the Web.  There are lots of them - so many that they're the topic of several other reports and programs.  But I will cover some of the most important at the end of this whitepaper.

This report is available as an Acrobat file
Please click here to download this valuable report.

Price: FREE
Number of pages: 17
Number of words: 6,554
Print Date:   Jan 2000

 

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